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Wednesday, May 1 • 2:35pm - 3:05pm
Business Decision-Making with QGIS? Developing an Open-Source Location Analytics Toolkit

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Smart decision-making in many private, public, and non-profit sector organizations involves knowing where their customers and service users are. To make this geographic research more accessible to smaller businesses, under-funded government units, and charities, we are developing an open-source location analytics toolkit for QGIS. At present, modules for distance calculation, spatial interaction modeling, and multi-criteria analysis exist in beta versions. The presentation focuses on the Huff model, which estimates the probability that consumers at a set of origin locations (e.g. Census tracts) use different service sites within the study area. The Huff model is widely used for trade area delineation in retail geography. It provides an evidence-based, nuanced estimation of sales potential or service usage. The perceived utility of each site is represented by the quotient of an attractiveness metric divided by the distance to be traveled by consumers. In addition, the use of multi-criteria analysis ensures that composite attractiveness metrics are properly calculated. With this presentation, we would like to encourage the use and further development of the QGIS location analytics toolkit.

Moderators
avatar for Andrew Lyszkiewicz

Andrew Lyszkiewicz

Director, BeSpatial / urisa ontario
I spent over 30 years implementing geospatial data and technology in municipal services. This included the definition and implementation of geospatial strategy, geospatial service delivery framework and the overall management of geospatial service delivery to various levels of government... Read More →

Presenters
avatar for Claus Rinner

Claus Rinner

Professor, Ryerson University
Dr. Claus Rinner is a Professor in the Department of Geography and Environmental Studies at Ryerson University. His research and teaching expertise is in the areas of Geographic Information Systems, cartography, and spatial decision support, with applications in public health, social... Read More →
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Stephen Swales

Professor, Ryerson University
Stephen Swales is an Associate Professor in the Department of Geography and Environmental Studies at Ryerson University.His research and teaching interests include GIS, location analytics, retail analysis, and public service provision. Stephen has also done work in small-town adaptability... Read More →


Wednesday May 1, 2019 2:35pm - 3:05pm
Ballroom 2

Attendees (16)